Friday, July 07, 2006

Rocketbooming

Or.... How Andrew Baron may be the smartest man in vidcasting/vlogging

My Relev8 buddy Chris showed me this a little earlier today. Of course this is all unconfirmed, but I'd put my money on that horse just about any day (and here comes unconfirmed rumors around the final bend with a full 2 length lead on publicly stated). And Andrew [the] Baron of Rocketboom is brilliant if he plays this one right, effectively relegating Amanda Congdon to the role of whiney twitt.

If Joanna Colan is the girl for the job, or even if she isn't, Andrew has one shot in a million on Monday. If all goes well Rocketboom will be launched into territory in 1 day that would otherwise take many moons with Amanda Congdon happily at the helm.

This is no jab against Amanda, she's a beautiful, charming, talented (if not a little ungracious) woman. But I predict the largest Rocketboom audience ever will be waiting for the release of the new broadcast on Monday. Some will be watching in hopes of a flaming collapse, but most will be watching out of pure and simple curiosity. Curious to see who the new face is, curious to see if Amanda can be replaced, curious to see what this Rocketboom site they've been reading about in blogs all week long is about.

And that is what makes Andrew so smart, his silence on this whole matter. Let the world of Web 2.0 work itself into a frenzy about Andrew v. Amanda and just give them something to watch come July 10. If he were responding tit for tat how curious would we be? How sick of it all would we already be, and how many of us would really care on Monday?

If the new host is indeed a star Rocketboom is suddenly sitting on a huge new hooked audience, and Andrew becomes a very rich man indeed.

So best of luck to you Andrew. And best of luck to you Amanda... just remember there comes a day to stop licking your wounds and make a new name for yourself in case the old one just doesn't resonate as well any longer.

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